Turn Consumers into Customers with Quality Products

A consumer who finds a quality product, at a reasonable price and with good service, comes back. That is the moment they stop being an occasional buyer and become a customer of the brand. Behind that trust there is something not always visible on the shelf: the product’s regulatory compliance.

Quality is proven, not declared

Saying a product is good is easy. Backing it up is another matter. In practice, a sanitary registration is how a company proves to the authority that its product is safe and delivers what it promises. To obtain it, the company compiles the technical and legal information that supports the product’s properties and lets the authority confirm its origin and reliability.

When that backing exists, the consumer buys with more peace of mind. And that peace of mind, repeated over time, is what builds a long-term relationship with the brand.

Which products need sanitary authorization

Most mass-consumption products go through some form of authorization from INVIMA before reaching the market. Processed foods, depending on their level of public-health risk, require a sanitary registration, permit, or notification. Cosmetics, household hygiene products, and personal-hygiene absorbents are covered by a mandatory sanitary notification (NSO). Alcoholic beverages also require a sanitary registration.

Each category has its own path, and the type of authorization that applies depends on the product. You can see the full picture in our INVIMA sanitary registration guide.

The registration is not a one-time task

Obtaining the authorization is the start. Validity depends on the product’s category and risk. For food, for example, high-risk products usually get 5 years, medium-risk 7 years, and low-risk 10 years. When they expire, they must be renewed with the information that supports the same product characteristics.

On top of that, the holder of the registration, who can be the manufacturer, the distributor, or the importer, takes on ongoing responsibilities: keeping the data up to date, reporting product changes on time, and giving the public clear information about what they are buying. Everyone involved in bringing the product to market is part of that chain.

What the customer does see

There is one detail the consumer does notice: the registration number on the packaging, along with the product’s required details. Complete, compliant packaging conveys seriousness and tells the buyer that behind the product there is a company that did things right.

Complying with the regulation is not only about avoiding penalties. It is a concrete way to earn the consumer’s trust and sustain it, which is exactly what turns a one-off purchase into a customer who comes back.

At SPI Américas we support obtaining and maintaining the sanitary registrations of your products, so quality has the backing the market demands. Let’s talk about your portfolio.